ARK Group has inked a deal for international concert promoter Live Nation Worldwide Inc. to book events at ARK’s $27 million N.C. Music Factory in Charlotte, N.C.Los Angeles-based Live Nation will schedule as many as 180 concerts each year at the development’s 2,000-seat concert hall and up to 30 concerts annually at its 5,000-seat outdoor amphitheater.
“It’s a major coup to have the largest concert promoter in the world working with us,” says Rick Lazes, chief executive of Cornelius, N.C.-based ARK.
The N.C. Music Factory is part of a larger mixed-use project called Uptown Village, which will eventually include a residential component as well. It is near interstates 77 and 277 on the site of a former textile mill complex.
This week, Seaboard Street was opened, providing a path into the 35-acre entertainment district in Charlotte’s Fourth Ward. Previously, the only way to reach the N.C. Music Factory was to maneuver along a gooseneck-like route around the hulking Archer Daniels Midland Co. soybean processing plant across railroad tracks.
In addition to its two music venues, the N.C. Music Factory will be home to offices, recording studios, and a host of bars and restaurants, including nightclubs Butter and Crobar and daiquiri shop Wet Willies. Several tenants have already moved in, and most of the entertainment venues are expected to open by the summer.
* Originally Posted on bizjournals.com
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